My approach shifts with the problem, grounded in research and shaped by people, priorities, and context.
Take a peak at my approach in action
Lift Workspace
Clarifying memberships & boosting conversions
Helping users assess tiered membership plans and simplifying the sign up process by creating a cohesive online experience
B2C
UX Design
User Testing
Content Strategy
SHINE Collective
Restructuring IA to drive engagement & advocacy
Restructured information architecture around user intent and designed trauma-informed content strategy to help different audiences find resources and connect with support.
Impact:
27% engagement increase
30 referrals in 2 months
10% navigation efficiency gain
Nonprofit
UX Design
Info Architecture
Content Strategy
Cavalot Capital
Repositioning for niche focus & better conversion
Led competitive research, IA restructure, and content strategy to shift from a broad audience approach to laser-focused positioning for equity-comp professionals.
Deliverables:
Complete UX strategy (research, personas, IA, content)
Mid-fidelity prototype with interactive tools
UX Design
Conversion Funnel
Content Strategy
