My approach shifts with the problem, grounded in research and shaped by people, priorities, and context.
How I show up
Own it
Take initiative and follow through with care. Own the details and deliver with consistency.
Team up
Co-create across disciplines, ask for help early, and make the work stronger together.
Stay curious
Always ask the questions that surface hidden assumptions. Find a way to go further.
Keep it real
Communicate often with clarity, empathy, and purpose. Bring the human touch to every interaction.
My approach in action
Lift Workspace
Clarifying memberships & boosting conversions
Helping users assess tiered membership plans and simplifying the sign up process by creating a cohesive online experience
B2C
UX Design
User Testing
Content Strategy
SHINE Collective
Redesigning trauma-informed resource access
Guiding users to the right resources faster through a trauma-informed site redesign and interactive content flow
Nonprofit
UX Design
Info Architecture
Content Strategy
Cavalot Capital
Redesigning financial decision support
Turning user intent into high-value action through a conversion-focused redesign for clients managing equity and complexity
UX Design
Conversion Funnel
Content Strategy
