My approach shifts with the problem, grounded in research and shaped by people, priorities, and context.
My approach in action
Lift Workspace
Helping users choose, sign up, and show up
Helping users assess tiered membership plans and simplifying the sign up process by creating a cohesive online experience
B2C
UX Design
User Testing
Content Strategy
SHINE Collective
Simplifying information flow
Guiding users to the right resources by redesigning information architecture & adding an interactive resource funnel feature
Nonprofit
UX Design
Info Architecture
Content Strategy
Cavalot Capital
Converting user intent into high-value action
Empowering users to find personalized financial solutions, while driving higher conversions for Cavalot Capital using engaging and helpful tools
UX Design
Conversion Funnel
Content Strategy
