Turning complex systems into scalable, usable products.
Turning complex systems into scalable, usable products.
I connect user insight, product strategy, and execution to a
drive adoption and growth.
I connect user insight, product strategy, and execution to drive adoption and growth.
I connect user insight, product strategy, and execution to
drive adoption and growth.
Double Diamond
Double Diamond
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Design Thinking
Design Thinking
How I approach complex problems
Step 1: Research & Discovery
Cluster messy qualitative data, summarize transcripts, and spark research questions.
HotJar
Survey Monkey
Semrush
GoogleAnalytics
Microsoft Clarity
UXTweak
Optimal
FigJam
Miro
OpenAI
Claude
Step 2: Exploration & Ideation
Generate divergent ideas, fresh visual directions, and push for not-so-obvious possibilities.
Mobbin
Midjourney
Figma
FigJam
Miro
Cursor
OpenAI
Claude
Step 3: Designing & Prototyping
Bringing ideas to life as interactive, testable experiences.
Figma
FigJam
Mobbin
OpenAI
Claude
Step 4: Building & Implementing
Translating designs into functional, flexible builds.
Figma
OpenAI
Claude
Replit
Cursor
Framer
Squarespace
Zapier
Step 5: Testing & Validation
Validating decisions and refining designs with user data, before and after launch.
UsabilityHub
GoogleAnalytics
Microsoft Clarity
UXTweak
OpenAI
Claude
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Content & Growth
Optimize copy, surface content strategy opportunities, and streamline workflows.
Semrush
Survey Monkey
GoogleAnalytics
Microsoft Clarity
HotJar
OpenAI
FigJam
Claude
Step 1: Research & Discovery
Cluster messy qualitative data, summarize transcripts, and spark research questions.
HotJar
Survey Monkey
Semrush
GoogleAnalytics
Microsoft Clarity
UXTweak
Optimal
FigJam
Miro
OpenAI
Claude
Step 2: Exploration & Ideation
Generate divergent ideas, fresh visual directions, and push for not-so-obvious possibilities.
Mobbin
Midjourney
Figma
FigJam
Miro
Cursor
OpenAI
Claude
Step 3: Designing & Prototyping
Bringing ideas to life as interactive, testable experiences.
Figma
FigJam
Mobbin
OpenAI
Claude
Step 4: Building & Implementing
Translating designs into functional, flexible builds.
Figma
OpenAI
Claude
Replit
Cursor
Framer
Squarespace
Zapier
Step 5: Testing & Validation
Validating decisions and refining designs with user data, before and after launch.
UsabilityHub
GoogleAnalytics
Microsoft Clarity
UXTweak
OpenAI
Claude
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Content & Growth
Optimize copy, surface content strategy opportunities, and streamline workflows.
Semrush
Survey Monkey
GoogleAnalytics
Microsoft Clarity
HotJar
OpenAI
FigJam
Claude
Step 1: Research & Discovery
Cluster messy qualitative data, summarize transcripts, and spark research questions.
HotJar
Survey Monkey
Semrush
GoogleAnalytics
Microsoft Clarity
UXTweak
Optimal
FigJam
Miro
OpenAI
Claude
Step 2: Exploration & Ideation
Generate divergent ideas, fresh visual directions, and push for not-so-obvious possibilities.
Mobbin
Midjourney
Figma
FigJam
Miro
Cursor
OpenAI
Claude
Step 3: Designing & Prototyping
Bringing ideas to life as interactive, testable experiences.
Figma
FigJam
Mobbin
OpenAI
Claude
Step 4: Building & Implementing
Translating designs into functional, flexible builds.
Figma
OpenAI
Claude
Replit
Cursor
Framer
Squarespace
Zapier
Step 5: Testing & Validation
Validating decisions and refining designs with user data, before and after launch.
UsabilityHub
GoogleAnalytics
Microsoft Clarity
UXTweak
OpenAI
Claude
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Content & Growth
Optimize copy, surface content strategy opportunities, and streamline workflows.
Semrush
Survey Monkey
GoogleAnalytics
Microsoft Clarity
HotJar
OpenAI
FigJam
Claude
Step 1: Research & Discovery
Cluster messy qualitative data, summarize transcripts, and spark research questions.
HotJar
Survey Monkey
Semrush
GoogleAnalytics
Microsoft Clarity
UXTweak
Optimal
FigJam
Miro
OpenAI
Claude
Step 2: Exploration & Ideation
Generate divergent ideas, fresh visual directions, and push for not-so-obvious possibilities.
Mobbin
Midjourney
Figma
FigJam
Miro
Cursor
OpenAI
Claude
Step 3: Designing & Prototyping
Bringing ideas to life as interactive, testable experiences.
Figma
FigJam
Mobbin
OpenAI
Claude
Step 4: Building & Implementing
Translating designs into functional, flexible builds.
Figma
OpenAI
Claude
Replit
Cursor
Framer
Squarespace
Zapier
Step 5: Testing & Validation
Validating decisions and refining designs with user data, before and after launch.
UsabilityHub
GoogleAnalytics
Microsoft Clarity
UXTweak
OpenAI
Claude
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Process Communication & Management
Share the story and align teams around outcomes.
Asana
Trello
Google Meet
Teams
Loom
Figma
FigJam
Content & Growth
Optimize copy, surface content strategy opportunities, and streamline workflows.
Semrush
Survey Monkey
GoogleAnalytics
Microsoft Clarity
HotJar
OpenAI
FigJam
Claude
Take a peak at my approach in action
Lift Workspace
Streamlining conversion paths
Simplified a fragmented membership system into clear decision paths, increasing confidence and reducing drop-off in the sign-up flow.
B2C
UX Design
User Testing
Content Strategy
SHINE Collective
Restructuring IA to drive engagement & advocacy
Rebuilt information architecture around user intent to reduce cognitive load and help users reach support faster in a high-stakes, trauma-informed context.
Impact:
27% engagement increase
30 referrals in 2 months
10% navigation efficiency gain
Nonprofit
UX Design
IA
Content Strategy
Growth Design
Cavalot Capital
Repositioning for niche focus & better conversion
Repositioned a broad financial services site into a focused equity-compensation offering.
Deliverables:
Complete UX strategy (research, personas, IA, content)
Mid-fidelity prototype with interactive tools
B2C
UX Design
Conversion Funnel
Content Strategy
