My approach shifts with the problem, grounded in research and shaped by people, priorities, and context.
My approach in action
Lift Workspace
Clarifying memberships & boosting conversions
Helping users assess tiered membership plans and simplifying the sign up process by creating a cohesive online experience
B2C
UX Design
User Testing
Content Strategy
SHINE Collective
Redesigning trauma-informed resource access
Guiding users to the right resources faster through a trauma-informed site redesign and interactive content flow
Nonprofit
UX Design
Info Architecture
Content Strategy
Cavalot Capital
Redesigning financial decision support
Turning user intent into high-value action through a conversion-focused redesign for clients managing equity and complexity
UX Design
Conversion Funnel
Content Strategy
