Lift Workspace
Helping users choose, sign up, and show up
Simplifying how memberships, bookings, and amenities are explained so a small team spends less time clarifying and more people sign up with confidence.
DESCRIPTION
A coworking site redesign that simplifies memberships, booking, and amenities in order to increase conversions and onboarding efficiency.
CONTEXT
Lift is a small, locally run coworking space where the team spends too much time fielding questions the website should answer. I'm redesigning it to make memberships, amenities, and bookings easier to understand by using research, testing, and clear content to support their strategy and goals.
PROCESS
I started by auditing analytics, mapping key flows, and running usability tests across devices to pinpoint where users were getting stuck. I'm currently moving into early design exploration and will start validating each step through iterative testing, feedback and stakeholder buy in before handing it off to our UI designer and dev.
MY ROLE
UX Designer
TEAM
Me, UI Designer, Stakeholders
TOOLS
Google Analytics (GA4)
Microsoft Clarity
Figma
Survey Monkey
Usability Hub
TIMELINE
04/2025- Present
I'm still in the design phase, come back soon to see where it lands.
Keep reading
BACKGROUND
Lift plays a meaningful role in the local community
Lift Workspace is the largest locally run coworking space in a rural and tourist heavy region.
Their space serves ~250+ recurring members, and ~3,000+ visitors per year.
By providing a productive and collaborative environment, Lift brings together a unique mix of locals, nonprofits, remote workers, and visitors.
WHY REDESIGN?
Confusion and membership growth don't mix
User Problems
Membership tiers, amenities, and reservable spaces aren't intuitive, leaning to confusion about what's included and how to get started.
Business Problems
Lift needs to grow its membership base to meet strategic goals for upcoming improvements and expansion over the next two years.
As a small staff, a disproportionate amount of their time is dedicated to clarifying offerings.
DISCOVERY
Finding the friction
To understand where potential new members were getting lost, I compiled a sitemap, conducted a UX audit, and defined key user tasks.
Methods: Site mapping, benchmarking, UX audit, IA audit, competitive analysis, usability testing
Step 1: Testing the target audience
Wanting to jump into the thick of it, I conducted four usability tests with target audience members to observe where the confusion was highest.
Devices: 2 desktop, 1 tablet, 1 mobile
My key user tasks were:
Free evaluation of the homepage, then defining what the business is and who they serve.
Evaluate the membership options and choose which one would be right for you.
Evaluate if you are able to sign up for a one-day pass and if so, sign up for it.
Evaluate what amenities Lift offers and who is able to use them.
What I learned
Step 2: Furthering my observations with data
The personal touch was great, but I wanted to see behavioral data captured on a greater scale.
I used the website's host platform and Google Analytics (GA4) to identify low-engagement areas, drop-off points, and trends.
What I learned
Site visitors spent more time exploring the homepage than any other page, and CTAs like "Explore Memberships" and "Book a Tour" had a decent click-through rate. The more interesting part is where visitors dropped off.
Step 3: Asking, are these kinds of websites always so confusing?
The short answer is no. Therefore, there is plenty to learn from competitors.
I analyzed 4 coworking websites to benchmark how others present memberships and amenities. While some offered strong UX and content structure, others revealed firsthand just how confusing and frustrating the experience can be.
What I learned
Constraints
Coworking websites like Lift’s aren’t true member portals. Users are redirected elsewhere to sign up or book, so it’s crucial to clearly explain that self-serve process and manage expectations.
UP NEXT
Insights, synthesis and action
With core issues identified, I'm moving into early design exploration. Next steps include:
Translating insights into low-fidelity wireframes to reimagine structure and flow.
Developing mid-fidelity mockups to shape layout, hierarchy, and content clarity.
Running usability tests at each stage to validate direction.
Looping in stakeholders for feedback and alignment before moving forward.
Methods: Wireframing, mid-fidelity prototyping, iterative usability testing, stakeholder review sessions, design synthesis, developer handoff
This project is ongoing, please check back to see more details, synthesis of my findings and how this affects our design decisions!